“tao” means a road, path, way; and hence, the way in which one does something; method, doctrine, principle.

Our tao is a guiding ethos for everything we do at Platform, and forms the cultural DNA for every company we start.

We respect hard work, but we worship results
Working hard is necessary but not sufficient. Don’t confuse working hard with getting results.

Do a few things well, rather than many things poorly. Spend your time every day doing the things that give you the most leverage to achieve the results you need.

Show decisive pragmatism.
Fight for what you believe in, but not everything has to be a fight. Most decisions are reversible. The best decision is a made decision. Analysis paralysis burns time, and time is precious.

Be data-driven.
Data doesn’t always tell the whole story, but it tells most of the story, most of the time. Make smart bets.  Be intellectually honest.

Do the right thing. 
Morality matters. Anything we do should at worst be morally-neutral.

Be clear.
Err on the side of over-communication. Use Radical Candor – it’s not mean; it’s clear.

Take your work seriously…but not yourself.
Building startups is stressful, infuriating, exhausting. Laughter is the best medicine.

Be grateful.
Recognize the huge privilege it is to work with some of the smartest people from all over the world to build category-defining startups.

Everyone works for the customer.
Whatever your role, directly or indirectly, you are in service of the user or customer.